Netent Red Tiger merger

In 2019, Netent announced that it was acquiring Red Tiger for approximately 220 million GBP. This announcement made the igaming industry sit up and take notice of the Stockholm-headquartered company; this was the first acquisition that Netent was making. You can learn about this business decision at .

Brief history of Netent

Netent was founded as a gambling company in 1996 to cater to the needs of the land-based casinos. However, within a few years, it became evident to the company that the future of gambling lay on the internet and online-based casinos. This is how isabelleinfinland came into being.

Since its inception, we at Netent have been singularly focussed on all things online gambling. Last year, we recorded more than 50 billion transactions on all our games worldwide. Our revenues grew by 0.06% in 2019 even as we tied up with more than 200 operators in the world.

We are spread all over the world

As we grew in size, we realized that Netent must have offices globally. Today, we have business offices in Europe, North America, Malta, Gibraltar and India. These offices churn out game titles that have a regional flavour. This makes sense because gambling is all about local tastes.

Red Tiger Gaming

We acquired Red Tiger gaming for the fantastic value that it brought to the table. This company was founded in 2016 by a group of industry veterans who wanted to change the igaming industry. In its 4 year-journey, this company has produced several jaw-dropping titles

Complementary Markets of Red Tiger

While Netent is largely Europe focussed, Red Tiger reaches out to the Asian markets. This where Netent saw the value. By getting Red Tiger in our stable, we can now reach out to the avid online gamblers of India, Malaysia, Indonesia, Singapore, and much of south-east Asia.

Red Tiger Games and Awards

In 2017, Red Tiger won the first EGR Awards in the Slot Provision category. Red won this title after beating hot favourites such as Yggdrasil, Playtech, and Quickspin. What caught the attention of the judges was Red Tiger's Daily Jackpots feature. Since then, Red Tiger hasn't looked back.

Red Tiger-Netent merger

In 2019, the total Red Tiger revenues were in the range of 18 million GBP. This acquisition happens in two stages. In Stage 1, Netent has paid nearly 197 million GBP tp acquire this Isle of Man headquartered company. This value corresponds to 100% shares of Red Tiger.

In the second stage, Netent would pay an additional 23 million GBP subject to Red Tiger's performance. This deal was facilitated by Danske Bank and Nordea. To know more about this mega deal, please write to [email protected] You can call her at +46 (0)8 578 545 00

Future of Gaming and Profits

Commenting upon this deal, Netent CEO told the media that she expected the company's EPS to grow significantly. This would be good news to the investors who want Netent to grow faster and post profits. After this acquisition, Netent would reach a critical size that's necessary for future growth.

Reach out to us

If you are a tv network or a newspaper organization, please reach out to us to decode this merger. You may also like to cover our new product launches and product upgrades. Netent is eager to listen to you and answer all your queries.


Last modified: 22 January 2021